We’ve been lucky to share a 20+ year partnership of successful projects with the global B2B tech distributor TD SYNNEX. As one of the leading IT Solutions companies, they know cyber threats better than most and often know the right solutions before businesses even know they need them. Our challenge? To develop a series of videos highlighting their latest suite of cybersecurity offerings that could speak to their industry peers with authority.
To grab attention in a crowded marketplace we developed a distinct visual style that perfectly blended recognizable tech elements with brief stories. The selected concept featured a secret agent-style ‘fixer’ character named Jack (Of All Trades) whose bottomless toolbox always had the right cybersecurity solution for the job. This creative hook created a platform for the campaign that could speak to any solution or offering as they were developed and launched.
The colorful and dynamically animated videos kept a quick pace to fit with our intended audience’s busy schedules and highly-contested attention spans. We worked closely with our clients to choose the right voice-over talent for all the videos. It needed to be a voice that could speak with authority and confidence but also could add suspense and the texture required to convey the story playing out on screen.
The video series, and Jack the protagonist, came to life beautifully and the added music and SFX married with the animation to create powerful vignettes touting the capabilities that TD Synnex could offer their customers. Thanks a strong and distinct visual approach, we’ll be able to develop more videos with Jack saving the day as new offerings become available.