This brand was developed 100% remotely. Through the use of video chat and email communication, this project put our branding process to the test. Before AOR, Rascals Tavern was simply a name and a menu. By collaborating long-distance, we were able to make the brand a reality.
Since all meetings were conducted via video chat, we decided to get a little creative with our discovery process.
By building out extensive visual supplements such as mood boards, personalized mock-ups, and design examples, we were able to get a solid grasp on the brand identity. This set up a great foundation moving forward, and we were able to complete the rest of the process with a highly accelerated timeline.
Rascals Tavern is extremely satisfied with the brand that we created. After the foundational discovery session, we were able to complete the brand and its assets over the course of just a few weeks.