In 2016 AOR redesigned and developed PostNet’s website. Since then, we’ve worked with them to develop campaigns, emails, and other marketing collateral. But more than that, we’ve developed deep partnerships and personal relationships with the people at PostNet. PostNet may be an international franchise corporation specializing in shipping, printing, design, and more, but they are also our friends.
And it’s the same way PostNet owners operate with their customers. We took that relationship-first mentality they have and leveraged it for an immense brand campaign in 2023.
PostNet needed to expand its marketing nationally and make its brand more recognizable.
Who is PostNet? What do they do, but also, what do they stand for? How are they making an impact on their customers and the community?
We needed to answer those questions and do it in a way consistent with the brand PostNet had already spent years perfecting.
As always, the first step in our approach is a Discovery session, where we ask all the questions we need to ask and gather all the information that we need to do a great job.
This particular Discovery session directly inspired the campaign creative. It was a sentence said at the back end of a conversation that got our attention — “Many of our owners are on a first-name basis with their customers.”
So, we got to work. We developed a campaign concept around the line, “At PostNet, we’re on a first-name basis.” We needed to tell deeply specific and personal customer and owner stories in order to prove to the audience that PostNet truly does get to know their community beyond business.
After gathering our finalists through an internal nomination process, we set out to interview owners and customers, went to their businesses, and captured their stories.
Our process involved: copywriting, design, digital ad execution, monitoring/management, reporting, and video/photo production/editing.
Koda Lifted Our Spirits
Owner of Koda Crossfit, PostNet Customer Since 2017
Darden’s Delights Filled Our Passion
Owners of Darden’s Delights, PostNet Customer Since 2016
Shawna Inspired Us
Owner of PostNet Lakewood Ranch Since 2010
Shelly Reminded Us That Kindness Matters
Owner of PostNet Syracuse Since 2018
The best part of this project was getting to know our two selected owners and two selected customers. They embodied the values of PostNet to their core. It was an honor to witness their passion and perseverance, even if it was from behind the camera.
We took their stories, captured them on film, with the help of our video production partner, Flying Giant Productions, and brought them to life through digital marketing platforms. We needed the world to see what they had to say, and by the end, they did.
Impressions
Clicks on the Website
Conversions on the Website