Graceland University, an Iowa-based University focused on community and student belonging, approached AOR for support to re-envision their website — renovations were needed to boost their presence online and compete with the ever-changing way users consume information in a post-pandemic world.
Our goal? To create a user-friendly online experience that more accurately reflects Graceland’s academic story and the programs they offer, while increasing traffic, increasing the number of applications and positioning the University at a more elevated level.
People were a part of every step of our process, from our robust virtual discovery session to student surveys, and from deep target audience studies to direct client collaboration — no people, no University. No University, no website.
Our team focused on clean design and easy-to-digest content in order to create a robust website ready to handle Graceland’s large breadth of programming, provide Alumni, faculty, current & prospective students, and the community with the information they need, and most importantly, make all of it easy to find.
Quality…
The traffic is now of overall better quality, with users spending much more time on each page and engaging more with the content.
…AND Quantity.
Hundreds of pages later, Graceland’s new website is healthier and more functional than ever, the results speak for themselves:
Decreased YoY bounce rate
Increased average session duration (Now lasts over 2 mins)
Increase in average time spent on the application page one year after launch
Page load time decrease