AlphaGraphics is dedicated to supplying businesses with printing, signage, collateral, and more to help get them noticed. But now it was time for the brand to bring that result to themselves, so they approached AOR for guidance and support to create a marketing strategy and campaign. The ultimate goal was to increase the awareness of their brand and services, but we were challenged to do so in a way that tied in with the small businesses and communities that AlphaGraphics services.
We delved into AlphaGraphics’ goals, resources, and values through an in-depth Discovery session. A road map was developed and the ‘Make It Happen’ campaign was born. Together, we decided to run a continuous digital campaign with three distinct phases that would work together to ensure we reached success — an awareness phase, three $25,000 business makeover giveaways, and finally a digital campaign telling the stories of each winner.
https://vimeo.com/777413252
Reinvigorating a restaurant that sustained its community throughout the pandemic.
https://vimeo.com/777410214
Putting some pep in the step of a studio dedicated to raising money for and enriching the lives of children.
https://vimeo.com/777413126
Breathing new life into a service that keeps their hometown comfortable.
We unveiled the three makeovers one at a time — each with their own event. The makeover process, the event, and the unveiling were all captured and turned into content, with the help of our production partners at Flying Giant, which we then used to create more ads to further drive home the message that AlphaGraphics makes it happen!
More awareness. More website visits. And most importantly, more sales!
The full campaign ran for a little over a year and generated enormous success for our client AlphaGraphics as well as the three winners of their makeover giveaway. We are so proud of the collaboration, time, and effort everyone involved put into this enormous campaign and feel fulfilled knowing we helped three small businesses as they continue to help their communities.
Increase in website users
Impressions generated
Square feet of wall mural created
Miles traveled for project support