YouTube is the second most popular search engine and one of the biggest social media platforms across the board. It averages 20 million daily active users and 2 billion monthly visitors — on par with Facebook and substantially more than Instagram. If those statistics aren’t enough to convince you to get on YouTube, what will???
We’ve recently given our YouTube channel a nice face-lift and are investing more time and energy into its uses and opportunities for promoting our business. We believe it has made a huge impact on our marketing. As we continue growing in our video work, we’ve been learning more and more about the impact of YouTube and are ready and excited to share with our clients how great it can be for their marketing strategy.
Let’s dig into why it’s a great investment of your time and energy.
Video marketing is becoming more and more prevalent, mostly because it’s easier and more accessible to make than ever. Yes, TikTok is pretty popular nowadays, but it also adheres to a specific demographic pool, whereas YouTube is timeless and applicable to anyone and everyone. Still, any platform you can get video onto is going to work wonders for your business. HubSpot has reported that audiences spend an average of 17 hours a week watching videos online, and 94% of users watch videos to learn more about a product or service. Some more statistics from that study:
All in all, video is in. It’s getting harder and harder to capture the audience’s attention, especially with the over-saturation of advertisements. Video is the perfect way to stand out and do something really out of the box.
As we said….2 billion monthly visitors!!! That is a wild statistic and a huge amount of people for you to engage with, capture, and send over to your website or other social media. Think comparatively, Instagram receives 1 billion monthly visitors, so YouTube doubles the pool of potential customers for your business. The more people you reach, the more leads you have to convert to sales.
YouTube is owned by Google and the SEO strategy works basically the same way. The more optimized your videos and descriptions are, the higher up they will land in search results. Think, if you’re a real estate developer and you want people to find out about your business, if you create a YouTube video such as ‘What To Look For In A New Home Build,’ when someone searches that on Google, your YouTube video may show up at the top. Higher results = more views = more leads = more sales. Things to pay attention to:
Additionally, many recent Google Core Updates have focused on improving the quality of search results by showing content that is authentic and useful to users over AI-generated content or filler material stuffed with keywords. By creating genuine, informative YouTube videos on the subject matter you are the expert in, you can ensure your human-generated content is favored on SERP (search engine results page) and meets Google’s quality standards.
YouTube videos are a wonderful way to tell your brand story in an authentic, genuine way. It can really help your customers to see who you are, hear you speak, and understand your brand in a much more immersive, visual way. A YouTube video can be used and reused in so many different ways. You can use it as an ad, post it on other social media, encourage users to share it, the list goes on. It’s a great way to get your name out there and spread as much as possible as quickly as possible.
We just started posting a series on YouTube called ‘The AOR Insider’ where we chat about our expertise within each of our verticals. Recently we’ve highlighted our real estate development expertise and chatted about things like logos and social media engagement for developers and properties. It’s been a wonderful way for us to showcase our knowledge and expertise at what we do and solidify that we are the right choice for those looking for an agency partner. You can do the same thing for your brand. Use YouTube to chat about hot topics and key interests within your industry. Not only will it showcase your expertise, but you may also be touching on trendy topics that users are searching for. If they stumble upon your video, they’ll be more likely to utilize your services.
YouTube has been around for many years and will continue to be around for many years. Your content can live on there and continue to resurface over time. The best part about video is that you can take one idea and turn it into 12. Take a blog post, for example. Maybe you write something about creating a logo for real estate development. You might then turn that blog post into a 4-part video series where you talk about each step in the process of creating a logo for your property. One idea turns into many more opportunities for reaching your audience.
As we said earlier, video is more important than ever. If you aren’t utilizing video, you run the risk of getting lost in the chaos of competition within your industry. By having a presence on YouTube, you’ll remain relevant, on top of rising trends, and in the minds of your audiences.
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The first step is as simple as making sure your profile on YouTube is clean, relevant, and reflective of your brand. This makes users take you more seriously and your channel will seem more legitimate. Utilize other social media platforms where you may have more followers and urge your existing audience to subscribe to your YouTube channel as well.
Once you start posting more videos, share them on all of your other platforms and try to link them on your website. Linking all of your online channels together makes for a seamless experience for your followers and keeps you at the top of their minds.
Reach out if you have any other questions about getting your YouTube channel up and running or ways to utilize video in digital marketing campaigns or in your organic posts.
In the meantime, check out our YouTube channel to see how it’s done and get some ideas for your videos.